What happened in people comes first, with how many people and the actual numbers. Work done in mice or in cells in a dish is labelled by what it was done in. It sits in a separate place on the page and is never mixed into the same paragraph.
Studies that failed on their main goal are reported as failing, in the same breath as whatever they did find. Who paid for a study is shown. Where two research groups truly disagree, both are described and neither is declared the winner, because that is what the record shows.
Every compound carries one word for how much has been tested in people, and the count behind it sits next to the word. It is a count, not a score. It says how many finished studies there are and how many people were given it. It says nothing about whether the thing works. Compounds are not ranked against one another and no option is declared best, because that depends on facts about you a web page does not have. And no seller has a say in any of it, which is what makes the rest of it possible.