Partners · 16 min read · Reviewed 2026-09-20
Plate 28
Brand shelf
Tiered directory
80
Brand partners
tier
Printed on the card
Read this first
We describe supplement brands by how they test their products, how honest their claims are, whether their products match what this site covers, how much they can be trusted and where in the US they sell. If a brand wants the coach to diagnose disease, promise cures or sound like a drug ad, they fail. Grades are directory scores, not medical endorsements, and they do not rank one brand against another.
| What we check | How much it counts | What we look at |
|---|---|---|
| Third-party testing and quality signals | Counts most for trust | Strong signs are seals from outside testers: NSF Certified for Sport, USP Verified, Informed-Sport or Informed-Choice, and ConsumerLab. USDA Organic and the Non-GMO Project seal also count. So do public lab reports (COAs) and a named factory that follows federal good manufacturing rules (cGMP). A "third-party tested" claim with no named lab counts for less. No mention of testing at all is a weak sign. |
| Claim honesty and compliance | One serious problem drops the grade hard | A good sign is a brand that only claims to support normal body function. Pushy anti-aging claims, detox "cures", or claims that a supplement replaces hormones drop the grade hard. Brands that sell NAD precursors always carry a legal caution. These are supplements, not drugs approved by the FDA, and the rules keep changing. |
| Product fit for the Archive audience | How well it fits the Archive | These score higher: protein, electrolytes (salts for hydration), creatine, adaptogens (herbs for stress), sleep, gut health, inflammation support, collagen, vitamins and minerals, NAD precursors, and metabolism support. Candy-style kids vitamins, beauty-only fluff, and hyped fat-burners score lower. The exception is when they serve a named group of clients. |
| Trust, reviews, and brand integrity | One serious problem drops the grade hard | A long track record, respect from clinicians, and a clean record with regulators all help. Warning letters from the FDA, orders from the FTC, signs of fake reviews, and a heavy MLM (multi-level marketing) setup call for caution. They can also mean we do not contact the brand at all. |
| US reach | Needed for a national list | Shipping online orders across the whole US is strong. Small brands that only serve one region score lower. The exception is when they clearly serve clients coached from a distance. |
We never reach out to: brands built mainly on MLM selling, sales pages full of disease claims, made-up contacts, prescription compounding pharmacies (those are on the clinician list) and 'research use' chemicals sold as supplements.4 MLM names stay on this page so you can see why they are left out. They are not featured, and they are not on our first-round contact list.
Educate and refer only. You can walk a client through what a brand publishes, and whether it names a lab certificate (COA) or an NSF or USP quality seal. You cannot diagnose, treat or promise a health result.
Many brands sold through health professionals (Pure Encapsulations, Designs for Health, Ortho Molecular, Metagenics, Standard Process) only sell to people with certain credentials. This page says so. It does not open an account.
A row marked white-label or contract-made means the coach would put their own name on the label. Ask for a lab certificate for every single product before you treat that as a sign of quality. This page does not rank one brand against another.
Never send a client to a shop selling 'research use only' peptides as if it sold supplements. Those sellers are named and graded on the price pages. They are not on this page. Peptide and GLP-1 clinics are on clinician-backed partners.
The 15 main Tier A names from our starting list. We don't rank these cards against each other on this page.
The full list, every tier. Featured names show up again here so the table is complete. MLM and other Tier D brands show in amber in the flag column. They are not for promotion.
| Partner | Tier | Category | Flag |
|---|---|---|---|
| Momentous | A | Sports and recovery; near longevity | Tier A · verified |
| Designs for Sport | A | Sports and recovery; premium performance | Tier A · verified |
| Thorne | A | Premium, sold through health pros; longevity, metabolism, sports | Tier A · verified |
| Seeking Health | A | Near health-pro brands; methylation, gut, immune | Tier A · verified |
| Quicksilver Scientific | A | Premium, sold through health pros; absorption; near longevity | Tier A · verified |
| AG1 (Athletic Greens) | A | Sold direct to buyers; greens and basic nutrition | Tier A · verified |
| Fullscript | A | Online store for many health-pro brands | Tier A · verified |
| Ancient Nutrition | A | Organic-leaning; collagen and adaptogens (herbs for stress) | Tier A · verified |
| Paleovalley | A | Organic-leaning; whole foods, organ meats, protein | Tier A · verified |
| Onnit | A | Sports, brain supplements, recovery | Tier A · verified |
| Elysium Health | A | Longevity niche (NR, sold as Basis) | Tier A · verified |
| BodyHealth (PerfectAmino) | A | Sports, recovery, amino acids | Tier A · verified |
| Ritual | A | Sold direct to buyers; vitamins, prenatal, women | Tier A · verified |
| Seed Health | A | Gut health; probiotics plus prebiotics; microbiome | Tier A · verified |
| Timeline (Mitopure) | A | Longevity niche (Urolithin A; cell energy) | Tier A · verified |
| ProHealth Longevity | B | Longevity niche (NMN, NR, NAD) | Tier B · verified |
| Renue By Science | B | Longevity niche (NAD+ precursors) | Tier B · verified |
| Four Sigmatic | B | Organic-leaning; adaptogens and mushrooms | Tier B · verified |
| Transparent Labs | B | Sports and recovery (protein, creatine) | Tier B · likely |
| Legion Athletics | B | Sports; supplements built on research | Tier B · verified |
| BulkSupplements | B | Sports, raw ingredients, vitamins | Tier B · verified |
| Life Extension | B | Longevity niche; research-backed vitamins | Tier B · verified |
| LMNT (Elemental Labs) | B | Sports, electrolytes (salts for hydration), metabolic hydration | Tier B · verified |
| Needed | B | Sold direct to buyers; prenatal; women's metabolism | Tier B · verified |
| BiOptimizers | B | Gut, magnesium, enzymes, sleep | Tier B · verified |
| Qualia (Qualia Life) | B | Longevity, brain supplements, cell energy | Tier B · verified |
| Pendulum | B | Gut health; Akkermansia (a gut bacterium); metabolic gut health | Tier B · verified |
| Previnex | B | Sold direct to buyers; joints, heart, basics | Tier B · verified |
| Organifi | B | Organic-leaning; greens and adaptogens | Tier B · verified |
| Host Defense | B | Organic-leaning; mushrooms | Tier B · verified |
| Gaia Herbs | B | Organic-leaning; herbs and adaptogens | Tier B · verified |
| Garden of Life | B | Organic-leaning; vitamins, Sport line, protein, collagen | Tier B · likely |
| Nordic Naturals | B | Premium; omega-3 fish oil | Tier B · likely |
| Designs for Health | B | Premium, sold through health pros | Tier B · verified |
| Pure Encapsulations | B | Premium, sold through health pros | Tier B · verified |
| HUM Nutrition | C | Sold direct to buyers; beauty from within; vitamins | Tier C · verified |
| Cymbiotika | C | Sold direct to buyers; liposomal (fat-wrapped) nutrients; clean wellness | Tier C · likely |
| Hiya | C | Sold direct to buyers; kids vitamins (family) | Tier C · verified |
| Traditional Medicinals | C | Organic-leaning; herbal teas | Tier C · verified |
| Vital Proteins | C | Sports, recovery, collagen | Tier C · likely |
| Liquid I.V. | C | Sports, electrolytes (salts for hydration) | Tier C · likely |
| Bloom Nutrition | C | Sold direct to buyers; greens; women's fitness | Tier C · verified |
| Ortho Molecular Products | C | Premium, sold through health pros | Tier C · verified |
| Metagenics | C | Premium, sold through health pros | Tier C · likely |
| Integrative Therapeutics | C | Premium, sold through health pros | Tier C · likely |
| Vital Nutrients | C | Premium, sold through health pros | Tier C · likely |
| Klaire Labs (SFI Health) | C | Premium, sold through health pros; gut probiotics | Tier C · likely |
| Douglas Laboratories | C | Premium, sold through health pros | Tier C · likely |
| Xymogen Consumer siteNot for promotion | D | Premium, sold through health pros | Tier D. Not for promotion |
| Standard Process Consumer siteNot for promotion | D | Premium, sold through health pros; whole-food nutrients | Tier D. Not for promotion |
| Supliful | B | White label (put your own brand on its products) | Tier B · verified |
| Private Label Fitness | B | White label (put your own brand on its products) | Tier B · verified |
| Affiliate Supplements | C | White label (put your own brand on its products) | Tier C · verified |
| GymSupps | C | White label; sports | Tier C · verified |
| NutraScience Labs | B | White label; contract maker | Tier B · verified |
| Vitaquest | C | White label; contract maker | Tier C · verified |
| Levels | B | Sold direct to buyers; metabolic health (glucose monitor, not a vitamin) | Tier B · verified |
| Just Thrive | B | Gut health; spore-based probiotics | Tier B · likely |
| Equip Foods | B | Organic-leaning; grass-fed protein | Tier B · likely |
| Kaged | B | Sports and recovery | Tier B · likely |
| Ghost Lifestyle | C | Sports and lifestyle | Tier C · likely |
| Thorne Ambassador | A | Premium Thorne, open to regular buyers | Tier A · verified |
| Pure Encapsulations via Fullscript | A | Premium health-pro brand, through a platform | Tier A · verified |
| Designs for Health via Fullscript | A | Premium health-pro brand, through a platform | Tier A · verified |
| Redmond Re-Lyte | C | Sports, electrolytes, minerals | Tier C · likely |
| Nuun | C | Sports, electrolytes | Tier C · likely |
| NOW Foods | B | Vitamins, sports, good value | Tier B · likely |
| Jarrow Formulas | C | Vitamins, probiotics, metabolism | Tier C · likely |
| New Chapter | C | Organic-leaning; whole-food vitamins | Tier C · caution |
| mindbodygreen | C | Sold direct to buyers; vitamins, omega-3 | Tier C · likely |
| Ned | C | Sold direct to buyers; calm; near CBD | Tier C · likely |
| Wonderfeel | C | Longevity niche (NMN) | Tier C · caution |
| DoNotAge Consumer siteNot for promotion | D | Longevity niche | Claims caution. Not for promotion |
| Isagenix Consumer siteMLM. Not for promotion | D | MLM; meal replacements, supplements | MLM. Not for promotion |
| Herbalife Consumer siteMLM. Not for promotion | D | MLM | MLM. Not for promotion |
| Juice Plus+ Consumer siteMLM. Not for promotion | D | MLM; fruit and vegetable powders | MLM. Not for promotion |
| Plexus Worldwide Consumer siteMLM. Not for promotion | D | MLM; gut, weight | MLM. Not for promotion |
| AG1 via Impact | A | Sold direct to buyers | Tier A · verified |
| InfiniWell | C | Near health-pro brands; supplements close to peptides | Tier C · caution |
| Rupa Health (Fullscript labs) | C | Lab test platform (part of the wider network) | Tier C · likely |
7 names stay on the list so you can see why they are left out.4 are built mainly on MLM selling: Isagenix, Herbalife, Juice Plus+ and Plexus Worldwide. The rest only sell to health professionals, or still have open questions about their claims. They are not featured, and they are not on our first-round contact list.
It does not tell you which brand is best. Our scoring does not test supplement companies against each other, and a grade is not a final verdict. It does not cover single supplements: when you need one, what blood tests to run, how to read the results or what to order. That lives in the supplements section and on the compound pages. This list is brand partners only. It does not list 'research use' peptide sellers or pharmacy programs run with clinicians. It does not make up an email. Each card links to the brand's own site.
80 brands from the 2026-09-20 coach-eligible supplement shortlist. Reviewed 2026-09-20. We never charge for knowledge. No vendor has a say in what a page says. The harder test is whether a page tells you what went against it.